JL Custom Group was created by Jason Laviage whose eye for design and architecture was cultivated at a young age. Jason’s story begins with his grandfathers where a case can be made that a good design eye and good service may actually be genetic! His maternal grandfather owned a men’s specialty store and remodeled a home that is now on the Jacksonville Historical Society list for mid-century modern architecture. His paternal grandfather, Jack Laviage, for whom JL Custom Group is named, also owned a men’s store and knew the most important part of any business is customer satisfaction, and that once a relationship was formed, it was solid until the end.  While touring open houses and construction sites as a child with his dad, with whom he would later partner to remodeling his first home, the seed was planted for what Jason could provide to other families.

Later, Jason crafted his skills working at Ralph Lauren and Coach, where he served as a regional director, overseeing the merchandising within stores and ensuring that the product presentation told a story and represented a particular lifestyle and aesthetic. These personal and work experiences ultimately led to Jason’s development of JL Custom Group, as he strives to work closely with each client to create a unique story that reflects each individual client’s lifestyle and personal design.